ReadARTICLE · Music
Asa Asika Says Davido Is "Probably the Most Influential Person From Nigeria Below the Age of 40" and Explains the Business Behind the Brand
Davido's manager has laid out how the singer's endorsements work, from a Puma deal that took years to land to a Martell partnership and brand-funded music videos. The claim that Davido is Nigeria's most influential person under 40 is Asika's own opinion, but the business detail is what makes the interview worth reading.
